• A study of 108 nearly identical
stores showed 40 percent higher retail sales in stores with natural
light compared to those without, by 99 percent statistical certainty.6
• Shoppers stay longer and feel more at ease in a store with natural light. Increased customer loyalty as a result.
• Staff experiences increased efficiency and health, decreasing absence and sick leave.
Sources
6: 6 Heschong Mahone Group “Skylighting and Retail Sales”, (1999)