The Parans System creates a healthy
workplace for employees and an inviting ambience for shoppers. In fact,
research shows that sales increase by 40 percent when natural light is
added to a retail store.
The fashion store Viktoria Arena in Gothenburg resides in a 1910’s
cinema. Its interior was spectacular from start, but as many stores do,
it lacked natural light. Its only connection to the outside world was
the street entrance. With Parans’ system this has changed.
Content staff now report that they can tell the weather by looking at
the staircase that the Parans Luminaires illuminate with sunlight. The
relaxing and enjoyable atmosphere created by natural light brings
economical gains. A Californian study of 108 nearly identical stores
revealed that the stores with sunlight in the premises sold 40 percent
more than those without.
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